2 out of 3 babies have dry skin. Baby skin is 3 times thinner than adult skin and hence loses moisture very fast. The NEW JOHNSON’S Baby Milk + rice Cream is 100% gentle and contains a unique combination of natural milk extracts & Vitamin E. With double nourishment, this product helps replenish moisture to leave skin feeling baby soft all day long. Contains rich emollients and added moisturizers which help to give skin an immediate moisture boost